• Championing excellent visitor experiences

  • Audience Research, Evaluation & Audience Development

  • Promoting Dialogue & Facilitating Debate

Welcome to the Visitor Studies Group Website

The Visitor Studies Group (VSG) brings together a diverse community of visitor studies professionals working in a range of sectors. Members work in a range of positions including audience research, evaluation, audience development, visitor studies, learning, education, community engagement and others.

As a membership organisation the VSG aims to promote dialogue, facilitate debate, and provide members with access to high quality online and in person networking events and an annual conference to improve their professional knowledge and personal development.

Find out about VSG Membership here

The Visitor Studies Group: Championing excellent visitor experiences