The Visitor Studies Group

Meaningful Measures

VSG Seminar
Walker Art Gallery, Liverpool
12th Mary 2005

A seminar looking at the significance of performance measurement in museums and how different methods of evaluation can contribute to effective performance monitoring.

Presentations and workshops highlighted in bold in the programme are available as downloads at the bottom of this page. 

10.30 Arrival, tea & coffee

11.00 'So you think? Welcome and seeting the scene for the day' (Kate Pontin)

11.30 'Measuring engagement and meaning making' (Andrew McIntyre, Director, Morris Hargreaves McIntyre)

12.00 'Non visitor research at Ironbridge' (Glen Lawes, Chief Executive, Ironbridge Gorge Museum Trust)

12.30 'Visitor Profiling Survey at National Museums Liverpool' (Anne Pennington)

13.00 Q&A session

13.30 Lunch

14.30 'What is the value of a visit to the visitors: DCMS perspective' (Madeleine Clegg, DCMS)

15.00 'Beyond the Survey: Combining Evaluation Methods with Ethnography in Visitor & Non-Visitor Research' (Anat Hecht, UCL)

15.30 Tea & coffee

15.45 Summing up the day - So what do you think now?

16.30 End of Event