The Visitor Studies Group

Developing New Audiences: From Plans to Practice

Seminar
South Midlands Museums Federation & the Visitor Studies Group
Banbury Museum, Oxfordshire 
9th May 2006

A seminar aimed at everyone involved in audience development, from beginners to more experienced practitioners. The programme reflects a range of perspectives with the emphasis on practical application in the museum context.

Presentations and workshops highlighted in bold in the programme are available as downloads at the bottom of this page. 

10.00 Arrivals and coffee

10.30 Welcome, housekeeping and introductions (Sue Thornton, SMMF)

10.40 'Visitor studies and audience development' (Nicky Boyd, Museum Learning and Evaluation Consultant & Alison James, Museum Consultant, Audiences)

11.15 'How to write an audience development plan' (Isobel Ashford, Access and Audience Development Officer, EMMLAC)

11.50 Coffee Break

12.10 'Evaluating the social impact of HLF funded audience development work' (Jenni Jordan, Applejuice Consultants)

12.45 Lunch

13.45 'Using audience development plans: Banbury Museums' (Simon Townsend, Museum Services Manager, Banbury Museum & Dale Johnston, Events and Exhibitions Officer, Banbury Museum)

14.20 'Audience development across a region: marketing museums to families' (Bekky Moran, Thames Valley Museum Group)

14.55 'Using audience development plans: an interpreter's viewpoint' (Graham Black, Nottingham Trent University)

15.30 Event Ends