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Seminar + Workshops

11/29/2007 - 10:00
11/29/2007 - 16:30
Etc/GMT

In Theory & Practice:
Introduction to Evaluation and Visitor Studies 

Seminar + Workshops
Visitor Studies Group & Amgueddfa Cymru - National Museum Wales
National Museum Cardiff
29th November 2007

'In Theory & Practice' is a seminar ideal for those who are new to evaluation and visitor studies. The event is aimed at practitioners such as evaluators, marketers, exhibition and learning programmes developers, and students in the field.

The morning session will focus on the basic theory of evaluation and visitor research. During the afternoon session, put the theory into practice by signing up for a workshop.

Programme

10.00 Registration

10.20 Welcome (Elaine Cabuts, Public Consultation Co-ordinator, Amgueddfa Cymru - National Museum Wales)

10.30 Overview of Visitor Studies (G-Gina Koutsika, Audience Advocate, Natural History Museum)

11.00 Qualitative & Quantitative Methods (Georgina Bishop, Evaluation Programme Developer, Natural History Museum)

11.30 Case Studies

  • Front-end Evaluation (G-Gina Koutsika)
  • Formative Evaluation (Jenni Fuchs, Visitor Studies Officer, National Museums Scotland)
  • Summative Evaluation (Georgina Bishop)

12.15 Questions

12.30 Lunch

13.30 Workshops

  • Focus Groups (Jenni Fuchs)
  • Surveys & Questionnaires (Georgina Bishop)
  • Design your own evaluation study (G-Gina Koutsika)

16:00 Wrap up session

16:30 End of event

Downloads of presentations and workshops from this event are available to fully subscribed VSG members in the members resources section of this site.