The Visitor Studies Group

Audience Segmentation:
Identifying and understanding your visitors

VSG AGM and Conference
Sackler Centre, Victoria & Albert Museum, London
Friday 29th January 2010
10am - 4.30pm

Visitors come along with a variety of backgrounds, motivations, goals and needs. It's not practical to develop a unique offer for every individual, so how can we best categorise our visitors and meet their needs? And what about those who don't visit?

There are many different ways to segment audiences and no one-size-fits-all solution. Come and hear examples from a variety of institutions across the spectrum. John Falk will be providing his perspective, some of which is captured in his recent book, Identity and the Museum Visitor Experience.

Programme

10:00 Registration, coffee & networking

10:30 Keynote speaker: Dr John Falk, Sea Grant Professor of Free-Choice Learning, Department of Science & Mathematics Education, Oregon State University

11:30 Q&A with Dr John Falk

11:45 Jo Proctor, Senior Consultant, BMRB Enlightenment

12:15 Bursary feedback: Madeleine Eagles, Senior Enabler, Thinktank

12:30 AGM

12:45 Lunch

13:45 Xerxes Mazda, Head of Learning and Audiences; and David Francis, Interpretation Officer, British Museum

14:15 Laura Irvine, Segmentation Manger, The National Trust

14:45 Coffee Break

15:15 Sophie Duncan, BBC

15:45 Panel Discussion

16:30 Close

Downloads of presentations from this event are available to fully subscribed VSG members in the members resources section of this site.