The Visitor Studies Group

A Visitor By Any Other Name:
Understanding Audience Segmentation

VSG Seminar
 National Library of Scotland, George IV Bridge, Edinburgh EH1 1EW
Friday 2 July 2010
10:00 - 15:30

This event is ideal for those who want to know more about segmentation – the theory and practice. Hear from the segmentation experts about how to use segmentation to understand your visitors and to inform interpretation and marketing.

**Please note that this event has been postponed and will be rescheduled for the Autumn.**