The Visitor Studies Group

Come and join us at the Museums and Heritage Show. The Visitor Studies Group will be running seminars all day on Wednesday 16th on all aspects of Visitor Studies.

A full programme for the show can be found here.

You can download the ppts from the speakers at the Visitor Insight Strand of the show. You can also find an article about audience research as a strategic management tool and a research synthesis on audience segmentation which links to some of the issues raised by Matt Sheard.