Start: 01/29/2010 - 10:00
End: 01/29/2010 - 16:30
Timezone: Etc/GMT
Audience Segmentation:Identifying and understanding your visitors
VSG AGM and ConferenceSackler Centre, Victoria & Albert Museum, LondonFriday 29th January 201010am - 4.30pm
Visitors come along with a variety of backgrounds, motivations, goals and needs. It's not practical to develop a unique offer for every individual, so how can we best categorise our visitors and meet their needs? And what about those who don't visit?