The Visitor Studies Group

Audience Segmentation:Identifying and understanding your visitors

VSG AGM and ConferenceSackler Centre, Victoria & Albert Museum, LondonFriday 29th January 201010am - 4.30pm

There are many different ways to segment audiences and no one-size-fits-all solution. Come and hear examples from a variety of institutions across the spectrum. John Falk will be providing his perspective, some of which is captured in his recent book, Identity and the Museum Visitor Experience.

Can't come. Don't come. Won't come.- Visitor Studies with underrepresented, excluded and hard to reach audiences

VSG Summer School in collaboration with theDepartment of Museum Studies, University of LeicesterThursday 2nd July & Friday 3rd July 2009

Presentations highlighted in bold in the programme are available as downloads at the bottom of this page.

Programme

Thursday 2 July

10:00 Registration

10:30 Welcome & introduction to event

The Visitor Studies Group is currently voting for a new Chair. All subscribed VSG members are eligible to vote.  Individual members have one vote each, organisational members have one vote per organisation. Please read the statements of the two candidates, then follow the link at the bottom of the page to cast your vote. Please remember to log in, to be able to vote!

The vote will be decided by a simple majority, with the winning candidate taking over as Chair effective of the next AGM in January/ February 2010. Voting will close on Friday 26 June. Thank you.

Background

Background:

I have been on the VSG committee since the AGM this year and would very much like to build on the successes of the current committee and chair. I have been on a number of committees including as Vice-Chair and Acting Chair of the British Interactive Group (BIG), Secretary of the Bristol and Bath branch of the BA (now British Science Association) and most recently on the VSG committee in the role of Vice Chair.

Keeping in Touch-Learning from sustained relationships with audiences

VSG AGM and ConferenceMuseum in Docklands, LondonThursday 5th February 200910am - 4pmWe all strive to build ongoing relationships with our users and stakeholders, but how can we draw on these relationships to create more successful visitor experiences? The 2009 Visitor Studies Group one day conference and AGM explored the potential benefits and pitfalls of consulting and evaluating in this way through case studies and debate.

Useful links and contacts

Calling All Members!

Do you know a great visitor studies related book that you would recommend to others?

Would you like to review it for the website?

Then contact us, and we'll get the ball rolling!

We've included a book review below to start you off. You might also like to check out our recommended reading section for futher inspiration.